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Analyst Report

Gartner Magic Quadrant for Multichannel Marketing Hubs 2020

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Pega’s multichannel marketing implementations center around a 1-to-1 approach to customer engagement. Our real-time, omnichannel capabilities calculate next best actions for each customer, based on their context – and do it at scale across all inbound, outbound, owned, and paid channels. This "always-on" model continuously analyzes customers to identify “moments of need,” then triggers empathetic engagement designed to give customers exactly what they want, while at the same time protecting revenue streams for the business.

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Product Area: Customer Decision Hub Challenge: Customer Engagement Topic: Personalized Customer Experiences
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