Pega’s multichannel marketing implementations center around a 1-to-1 approach to customer engagement. Our real-time, omnichannel capabilities calculate next best actions for each customer, based on their context – and do it at scale across all inbound, outbound, owned, and paid channels. This "always-on" model continuously analyzes customers to identify “moments of need,” then triggers empathetic engagement designed to give customers exactly what they want, while at the same time protecting revenue streams for the business.
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We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.