The Future of Partner Sales (Presentation)

Delivered at Pega's 2017 Collaborative Healthcare Summit, Christopher Benedetto, Product Marketing for PEGA, explores the requirements needed to fully support partner sales channels for both B2B or B2C sales, stressing the importance of actively managing the both the buyer AND partner relationship. Benedetto showcases how flawless execution across marketing, sales and service can happen across channels and between companies. Discover how partner based sales are evolving and what you need to do now to drive more sales with your partners.


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