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The four key challenges facing CX today

Customer experience (CX) has been hyped as the next great competitive differentiator, but if CX is so important, why are so many companies behind the curve? Why are they still struggling to drive customer lifetime value and build lasting customer relationships?

To understand the state of CX today, Pega surveyed 5000 CX practitioners globally. Watch the video to learn about the four “false narratives” that are plaguing CX growth across all industries.


Challenge: Customer Engagement Challenge: Customer Lifetime Value Product Area: Marketing Topic: Personalized Customer Experiences

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