Evolve Into a Digital Platform

Alan McNicholas, Head of Decision Management, CRM EMEA, Cognizant, at CRM Evolved London.

With over 2,300 Pega certified practitioners, and a long partnership with a successful track record to deliver real value to their clients, Cognizant trusts Pega technology and the market-leading business process management to evolve into a digital platform that moves their customers forward. Along with the key trends, their clients need to integrate sales, marketing, service, and the back office more seamlessly and engage with their customers more effectively.