The Digital Marketer: Skills You Must Learn to Stay Relevant and Customer Centric

Join Larry Weber, the Chairman and CEO of the Racepoint Global/Owner W2 Group, and Ed Burek, Director of Product Marketing at Pegasystems, to discuss the specific ways that Marketers can develop, adapt, and thrive in today's digital world. Attendees will learn how to:

  • Master complex customer relationships across all channels 
  • Maximize marketing impact with the customer across your organization
  • Derive insights from Big Data to make next-best-action decisions