Designing A One-to-One, Next Best Action Marketing Program

One-to-one personalization is critical. Effective next-best-action engagements can—and do—transform business outcomes, driving customer loyalty to new levels, while also unlocking a greater share of wallet.

But what many organizations don’t fully understand is that to achieve true one-to-one engagement, you need more than the right technology – you also need the right company culture, and organizational structure.

In this webinar, learn how leading organizations architect their next-best-action transformation – from expectation setting, goal planning and performance reporting, to team structures, required skills, senior governance, and day-to-day execution.


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