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Designing for Change: Digital Transformation in the Time of Uncertainty

Digitization is no longer a “nice to have.” Prioritizing innovation that enables remote, seamless, and responsive business processes has become a matter of survival – and starting now is not a moment too soon.

Jeanne Ross, lead research scientist at MIT’s Center for Information Systems Research (CISR) and co-author of Designed for Digital: How to Architect Your Business for Sustained Success, knows how true leaders engage in digital transformation to ensure their businesses not only survive – but thrive – no matter what.

Watch this on-demand webinar with Jeanne and her co-author Cynthia Beath, Philips’ VP & Global Transformation Program Leader Otto te Walvaart, and Pega’s SVP of Strategy and Go-To-Market Operations Jeff Taylor to learn how experimenting with and scaling up on digital technologies will prepare your business for whatever comes next.

They share critical insights and also address pressing questions and concerns about digitization.


  • Topic: Digital Transformation
  • Challenge: Business Agility

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