Data & Analytics: Improving Customer Experiences at Royal Bank of Scotland (DTS London)
Dr. Andrew McMullan, Director of Customer Analytics & Decisioning, Royal Bank of Scotland
Andrew presented at the Digital Transformation Summit on the work RBS has done in marketing and service to use analytics to better engage with their customers. Growing to more than 5m customer interactions a day, their digital strategy is improving customer engagement across multiple channels while delivering growth to the business.
Digital Transformation Summit, London