Customer Success: PNC Financial Services

In spite of the recent financial crisis, PNC has maintained a sound capital position and doubled in size due to acquisitions. Still, PNC had greater aspirations. PNC decided it was time to reevaluate its brand identity and examine what type of marketing company it wanted to become. PNC’s #1 Goal: Build a compelling customer experience.

PNC set out to build a compelling customer experience with data, analytics, and customer insight at its core. The result: the Customer Interaction Management (CIM) System, which provides a 360° view of the customer and is built on Pega technology.