Customer Engagement Summit Amsterdam: Tom Libretto – Future Empowered

Tom Libretto, Chief Marketing Officer, SVP, Pegasystems, delivered the keynote address at Pega’s Customer Engagement Summit in Amsterdam by exploring what some of the world’s most admired brands have in common. The answer is short and simple: they’re all ‘Future Empowered’ by leveraging technology to revolutionise customer engagement, drive operational efficiencies, and respond rapidly to market conditions. Disrupt before you get disrupted! The digital customer demands seamless connected experiences and digital technologies are proliferating. In the future, customers will step away from traditional channels like telephone and use new service channels like Facebook Messenger or chatbots instead. Tom outlined that AI is the technology enabling brands to revolutionize customer engagement and improve operational efficiency and business agility.