Context is King, A Sea Change for Marketers

Hear Carl Doty, Forrester Research, Inc. - Vice President & Group Director and Dr. Rob Walker, Pegasystems - Vice President, Decision Management & Analytics discuss why context is paramount to your organization's marketing success and learn:

  • What is contextual marketing?
  • How does contextual marketing differ from a traditional marketing approach?
  • What solutions do you need to enact this approach?
  • What skills do you need?
  • What are your first steps to evolve your marketing approach?