Commercial Lines Underwriter, Your New Sales Leader
Pipeline management, hit ratios, channel production… these sales functions have not historically been considered the responsibility of the commercial lines underwriter. Once viewed as the gatekeepers of pricing and risk, tomorrows underwriters will be asked to play a much bigger role in the sales process. And, while the role of the underwriter is rapidly evolving, many commercial carriers have not kept pace with this emerging dynamic.
The challenge confronting commercial lines carriers is how they adapt their underwriter experience to support this evolution. How do we make easier for underwriters to sell? What capabilities do they need to be effective? How do we bridge operational silos? How do we do these things and maintain underwriting discipline?
As more of the sales burden falls their way, underwriters will need intelligent and integrated capabilities that empower them to become more effective in the sales process. As a result, carriers need to rethink their underwriting support strategy to ease this transition for current and future underwriters alike.
In this free webcast, Deb Smallwood of SMA and Tom Harrington of Pegasystems will discuss:
- The business drivers forcing change in commercial lines underwriting
- The impact this will have on the day-in-the-life of a commercial line underwriter
- How carriers leverage technology to deliver a seamless operating environment for their underwriters
- How data and analytics can be used proactively support underwriter’s sales efforts