British Gas: Delivering Superior Customer Experience Through Integrated Customer Decisioning

British Gas share their strategy and transformational journey to becoming more customer-centric by using a centralised decision hub – guiding the best next actions to take with customers, in context, in real-time and in their preferred channel.


  • Jo Allen, Business Lead, Next Generation Decisioning, British Gas
  • Steven Thomas, Head of Campaign Decisioning, British Gas


Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.