Future mobility services platforms of carmakers are changing their focus from a pure in-vehicle user experience to a holistic and integrated customer experience that takes over every kind of interaction with the customer – mobility services around the vehicle and far beyond. Car-as-a-service companies are driving change and influencing how consumers perceive mobility – the emphasis is on comfort rather than ownership.
Pega Platform enables carmakers to take control of the entire customer journey, manage a seamless & end-to-end customer-centric ecosystem for mobility, and realize car data monetization by shifting from a car-oriented to a user-centric view.
PegaWorld iNspire | May 4, 2021
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