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Case Study

Alfa-Bank Sales Transformation

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Alfa Bank was struggling with managing the selling process. Limited customer insight and smart product recommendations created an overall inconsistent customer experience, hindering sales and customer collaboration. With the help of Pega, Alfa Bank was able to improve sales effectiveness, increase cross-sell revenue, and decrease attrition.


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Challenge: Sales Effectiveness Industry: Financial Services Product Area: Sales Automation Topic: Sales Automation

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