Trend #8: Digitization: Mobile, Social Networking and the Cloud

Gazing into the Crystal Ball:
Top 10 Trends for 2014

The number of tweets during the 2014 World Cup set a new record, at 618,725 tweets per minute! Other social media channels also set records – Facebook for instance had 280 million interactions. Social Networking in today’s digital age is providing unprecedented connectivity. It is dynamically creating virtual communities and becoming the preferred medium of sharing ideas, opinions and information. It is changing the very fabric of human societies, especially through shorter but more frequent bursts of exchanges. It is giving a whole new meaning to words like “friend,” “share,” and “linked.”

Increasingly, this exchange is happening over smartphones and other mobile devices especially tablets and wearables such as connected watches. According to Gartner, there will be 1.9 billion smartphones sold this year, while tablet sales will increase by 23.9%. This staggering amount of devices is connected, of course, and the social interactions realized through mobile devices happen on the Cloud. There is still some mysticism associated with the Cloud, as illustrated in a recent movie starring Cameron Diaz and Jason Segel. In fact, the movie also shows the connectivity of mobile devices to the Cloud – it really is the next generation of the Internet. As one commentator put it, “We are all indebted to the Cloud. And yet, nobody can explain how the Cloud works. It's the great mystery of our time ….”

Consequently, for the foreseeable future, three technologies that are often characterized as SoMoClo for Social, Mobile and the Cloud will continue to be strategic building blocks for digitization. This trend began some years ago with continuous enhancements, higher production quality platforms and standards paving the way to their expanded use in the enterprise. The increasing maturity of these digitization technologies is enabling innovative applications in 2014; Better Business Software for digital enterprises provides the best way to leverage these pivotal technologies, especially via dynamic case management (DCM).

  • Social is bringing the successful model of social networking to the enterprise with its unified ability to facilitate increased connectivity, transparency, communication and collaboration between employees, partners and customers. There is a two-way relationship between social networking and DCM. DCM solutions leverage social tools, providers and metaphors in all phases of solution lifecycles. On the other hand, DCM provides the context for social networking and collaboration. In 2014, social will be a natural and essential component in DCM for all types of process-enabled synchronous (e.g. chatting) and asynchronous (e.g. discussion threads) social exchanges.
  • Mobile allows organizations to seamlessly initiate and complete automated case work from end-to-end, via mobile devices. The proliferation of networked and connected devices is increasing at an exponential rate. Digital enterprise work will pertain to dynamic cases involving various categories of participants, all interacting via mobile devices. The instant accessibility of case status, case work and case collaboration via mobile means empowerment of a whole new category of mobile workers who are not just looking to stay connected, but expect to complete transactions and work via smart devices. An essential trend and capability here – especially important in 2014 – is the ability to design mobile applications once and deploy on every device (smartphones, tablets, social websites, etc.) while leveraging native device capabilities (such as GPS or the camera).
  • Cloud allows organizations to easily build and deploy adaptive enterprise solutions. Cloud computing is a mechanism that enables users to access various types of services over the Internet (networks, servers, storage and business applications) conveniently and on demand. It is the key to digitization that empowers social, mobile and analytics. DCM can function in a Platform as a Service (PaaS) model with enterprise applications built securely on the cloud using DCM. Once the DCM solution is built and deployed, it can also execute or run on the cloud with DCM functioning as Software as a Service (SaaS). In 2014 and beyond, the most important aspect of this trend is having the flexibility to move applications from the cloud to on premise, and vice versa, as well as having the ability to securely access on-premise systems of records from cloud deployments.


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