At every home game before tip-off, North Carolina Central University basketball coach LeVelle Moton looks into the stands for his 5-year-old daughter, makes eye contact and forms a heart with his hands. Brooke Moton answers with a heart of her own. Both peek through the hearts and blow each other a kiss. They’ve done this pre-game ritual since Brooke Moton was two years old. Apparently the routine has worked because N.C. Central has earned its first trip to the NCAA tournament this season (sadly, the team lost to Iowa State in the second round). This great family value story showcases passion, commitment, and enthusiasm.
The true belief that a team can succeed through a bond between a father and his daughter is a great lesson for all of us when evaluating the values we communicate internally and externally to our customers. This little girl and her dad have created a true community of followers on and off the court.
Just like NC Central, marquis brands in basketball and beyond have developed many followers from far and wide. The best college hoops schools, including top-tier colleges and universities like the Duke Blue Devils and University of North Carolina Tar Heels, have die-hard followers who are emotionally committed to them year round, but especially during March. This month, millions of Americans are focused on March Madness, and if your team is participating and winning in the tournament, that is brand awareness that can’t be matched!
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