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Learn how to improve customer engagement and create value with real-time decisioning

Matthew Nolan,
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Our flagship conference, PegaWorld iNspire, has been transformed into a free, virtual event, broadcasting right here on pega.com. Join us Tuesday, June 2, 2020 from 9:00 to 11:30 a.m. EDT for 2.5 hours of engaging, designed-for-digital content that will show you how your organization can:

  • Centralize your customer decisions to improve agility.
  • Utilize cross-channel data and context to increase relevance.
  • Engage with empathy - to safeguard your relationships and revenue streams.
  • Maximize each customer’s lifetime value.

The average batch campaign in any market gets less than a 1% response rate. But with an always-on, real-time approach you can change that equation entirely.

The COVID-19 pandemic has impacted billions of lives in a short amount of time. Businesses are shuttered, workforces are distributed, and people are afraid of what’s going to happen next … our priorities have all been turned upside down. As a business, how do you know what your customers truly need right now? How do you engage and support them?

The traditional channel-based campaign methods of analysis, segmentation, targeting, and launch aren’t personal, agile, or responsive enough for what’s going on right now. Those were designed to help businesses push messages out at scale – not to help customers solve problems during times like these. That requires a more empathetic approach. Real-time technology combined with a centralized decisioning approach can analyze each individual’s situation in milliseconds, understand what’s happening to them right now, then determine the best message or course of action for the moment – so every interaction is more empathetic.

At PegaWorld iNspire, you’ll hear first-hand from brands that are using this one-to-one approach to retain customers and build value.

We’ve packed the agenda with dozens of client presentations, technology demos, live chats, and Q&As – including keynote presentations from Anna Gleiss of Siemens, Rich Gilbert of Aflac, plus Pega’s Alan Trefler, Kerim Akgonul, and Stephanie Louis. You can choose your own path and join the micro-sessions on topics most interesting to you. Click on the links below for more info on any session.

Insights from top brands

Vodafone’s real-time marketing technology stack: Integrated with and implemented in Pega

Speed, value, and consistency: HSBC’s global roll out of Pega Marketing

Blue Shield of California: Digital transformation in the midst of a highly competitive market

HCA Healthcare: The future of patient engagement

How UPC Switzerland is changing customer engagement with Pega

Genworth Financial’s change management: Managing the people side of change

Unum: Using natural language processing as a service with Pega

Protecting revenue with empathetic selling

Insights from Pega product teams

Why real-time really matters in one-to-one engagement

The great customer experience divide: What’s stopping us?

Agility and empathy: Best-practices for one-to-one engagement in a fast-changing world

Defining design thinking’s business impact

Desktop mining, RPA, and low-code: A transformation trifecta

iNnovation Hub demos

Digital Personalization

Always-on Outbound

Email bot

AI & Machine Learning

Chatbots, Virtual Assistants, Agent Desktop

Sales Automation


Service delivery for the next generation of cloud

Intro to Pega

Intro to one-to-one customer engagement

Register today!

Register for free to join the Pega community and thousands of business leaders online at PegaWorld iNspire 2020, the premier conference for customer engagement and operational excellence.


Challenge: 1-to-1 Marketing Challenge: Customer Engagement Industry: Cross-Industry Product Area: Customer Decision Hub Topic: PegaWorld

About the Author

Matthew Nolan, senior director of product marketing and decision sciences at Pega, helps organizations orchestrate customer journeys, personalize engagement, and maximize customer lifetime value with AI and next-best-action intelligence. He is also regular keynote speaker who shares his professional insights on nearly two decades of marketing technology experience.

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