Government Agencies Can Improve Customer Engagement, Interaction, and Simplify Operations through Digital Public Service

How do government agencies mirror the customer loyalty initiatives that many businesses in the private sector deliver 24/7? A digital, agile, performance-based platform that focuses on increasing productivity is the key. Citizens want and expect the same digital services that they have grown accustomed to getting from their bank, insurance and cellphone provider.

Last month’s Triangle AMA CMO Panel discussion highlighted industry changes that force companies to re-evaluate how they engage with customers and re-tool their thinking to reach new customers by developing buyer personas. As I listened to the CMOs from many different industries, it occurred to me that their initiatives mirror those of government decision-makers – operating on shoestring budgets.

Government agencies are continually under pressure to do better with less and achieve their mission despite an ever-increasing pace of change and budgetary constraints. Now, there is increasing digitalization in citizens' lives and they have ever-growing expectations of how they would like to interact with their government. Changes in their political, societal and economic realms are driving government leaders to rethink how they design and deliver public services for the future. Digital government will help to create personalized public services, which put citizens first.

Join us for a free GovLoop webinar on Thursday, April 24 from 2 p.m. – 3 p.m. Eastern for the Future of Digital Public Service. During the webinar, we’ll explore how a new, collaborative approach will enable government agencies to improve customer engagement while simplifying operations, and allow for constituents and partners to directly interact with government.

Accenture Federal Services and Pegasystems will provide insights on how to improve government efficiency through a digitalized, process-driven, case-centric approach, using Pega technology to deliver better business software that enables government with the Power to Engage, the Power to Simplify and the Power to Change – making the future of a digital government a reality.

Speakers include:

  • Lisa Schlosser, Deputy Associate Administrator, Office of E-Government and Information Technology, Office of Management and Budget (OMB), Executive Office of the President;
  • Thom Rubel, Public Sector Business Line Leader, Pega;
  • Scott Quehl, Senior Principal, Accenture Federal Services.

Don’t miss the GovLoop webinar on as we showcase the benefits of digital government and new approaches to optimizing it with Better Business software.