Going Fast and Getting Nowhere?

Going Fast and Getting Nowhere?
Learn from others, but stop emulating them.

Stop Doing These 5 Things

It is the classic story. The underdog, even in the worst conditions, perseveres and is expected to proceed forward, evolve and triumphantly come out ahead. Maybe you are wrapped up in this plot within your company. In order to help drive transformative change at your organization, you should stop doing these five things:

1. Stop 'doing'

Hurry sickness is the constant need to do more, faster, even when there's no objective reason to be in such a hurry. Richard Jolly, a London Business School professor reports over 95% of the managers he has studied over the past 10 years suffer from this ailment. The remedy is to identify goals that are strategic and carve time to exclusively focus on them.

2. Don't just focus on the process

While process addresses what needs to get done, determining who needs to be involved and collectively aligning proccesses toward the corporate purpose can be just as challenging. We measure customer satisfaction by Net Promoter scores. Do we do the same internally within the organization? The Story of Purpose, by Joey Reiman, details that transparent purpose-driven companies build a family of employees first and company second. Employees and business leaders who can engage the right resources at the right time, enabling integrated social collaboration and intelligent guidance, can achieve high scores without disenfranchising employees. Even in fast-changing environments.

3. Don't be in love with the end result

Be willing to explore other options. Throw away the current process, product, service and start again. Just like the recent Google Glass announcement, you should learn from your steps. Reuse what makes sense and re-align to new objectives. Many business projects take a lot of resources to get delivered, from specifications, to prototype and on to final development and acceptance. When time is money, it's hard to be honest about the true value of what is being delivered. Business leaders need a better way to build for change.

4. Don't emulate others

Learn from others, but stop emulating them. It's not reasonable to expect different results for your business when you use the same conforming applications as others in your industry. Disruptive born-on-the-web companies provide advantages for organizations to easily consume services and that are business-ready. However, they do take an all-in approach. Are you willing to change your business in order to use these solutions? Understand the value of your strategic imperatives. Achieve the solution that your business deserves and don't settle for less.

5. Stop thinking only big changes will make a difference

Kaizen is defined as the use of very small steps to improve a habit, process or product. When business line owners have the ability to make incremental changes to existing processes, it empowers them to think creatively in solving problems that drive efficiency. The broader business also benefits when changes are captured and reused across the division or throughout the organization quickly. This is agile growth for business without needing IT to drive code changes.

Whatever approaches you embrace, enjoy the journey. And you should know that Pega Cloud delivers the combination of Pega strategic applications, a unified development platform, and enterprise-grade cloud services as a subscription making it easier to succeed.


In Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation, Pegasystems Founder & CEO Alan Trefler shares his insight on what organizations can do to serve the next generation of customers and survive the pending "Customerpocalypse".