Trend #1: Innovation for Digital Enterprises
This is the first of a 10-part series that examines the top trends emerging this year. These trends represent significant happenings facing all digital enterprises today. For those looking to advance their digital enterprise, learn more about these trends and how they apply to your organization by scheduling an innovation workshop here.
What’s new in the world of technology and business for 2014? How will it affect your digital enterprise? What do you need to do to become more adaptive, more agile and most importantly - successful? This blog series, examines the forefront of innovative progress flooding the digital world in 2014 and demonstrates how they can benefit your organization.
Our first trend focuses on the need to support rapid innovation in every corner of the digital enterprise—including business, operations and IT—for some very good reasons. First, the pace of change is ratcheting up exponentially. Second, today’s challenging economy means that “doing more with less” is now the modus operandi in most digital enterprises. Unfortunately, traditional models for introducing change and innovation are not keeping up in this fast-paced environment. IT, in particular, is being challenged by disruptive technologies and far more tech savvy business stakeholders, who are sometimes bypassing traditional IT to quickly achieve results.
So what do you do? Innovation needs to become a strategic priority complemented by execution that enables rapid continuous change and improvement. Strategy alone will just produce charts and documents with no business value. In 2014, agile innovation needs to become the “DNA” of the digital enterprise, guiding every business function and team. Start by looking at every aspect of your business to see where innovation with agility can produce positive results:
- Process Innovation: Engage in new thinking and implementation of business processes across the digital enterprise, including how to change and improve existing processes as well as create new ones.
- Customer Relationship Management/Service Innovation: Develop new types and categorize services and process-enable your CRM, leveraging analytic insight from data and subject matter experts to drive these processes dynamically.
- Product Innovation: Use new models in crowdsourcing and collaborate with customers, partners, product managers, service managers and engineering to design new products.
- IT Innovation:Create technology solutions that can be truly disruptive for both business unit and cross-departmental process innovation, leveraging digital trends such as social, mobile, cloud and big data.
At the end of the day, the goal is business innovation—process, customer service, product and technology innovation should all support innovation in the business. A key to this will be tighter business-IT collaboration to find and implement innovative platforms, solutions and services. The best way to achieve this is with intelligent business process management (iBPM) as the engine that drives and operationalizes innovation in digital enterprises. iBPM is a transformational discipline and technology that helps organizations achieve their strategic goals, spanning iterative phases from design to execution to monitoring and continuous improvement. iBPM is powering the emergence of the adaptive and digital enterprise, enabling the greatest business agility and proactive response to change.