The Digital Impact on Communications and Media – One App Away from Extinction

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Last week it was revealed that Apple was in talks to buy Beats Music for $3.2 billion. While the exact reasons for the acquisition are unclear, most identify it as an attempt by Apple to buy a successful music streaming service and catch up to a world that has moved on from iTunes (and maybe get some cool headphones too). Eleven years after reinventing the music industry by making it easy to find, pay, and download “1000 songs in my pocket” Apple faces a business declining in favor of streamed services.

Since Apple is no doubt one of the most innovative companies in our industry it seems crazy they find their iTunes business one app away from extinction. But that’s the way it is in the world of digital Communications and Media, where barriers to entry are low and there isn’t any inertia created by physical supply chains and stores. In the digital world new business models will be created at a pace that is uncomfortable and disorienting to even the most agile organizations.

"In the digital world new business models will be created at a pace that is uncomfortable and disorienting to even the most agile organizations."

Are you prepared to succeed as our industry becomes increasingly digital? Are you prepared to take advantage of the benefits? Are you prepared for the acceleration in innovation? Next month in Washington, D.C., 2,500 senior business and IT leaders will come together at PegaWORLD 2014 to share, collaborate, and present their perspective on digital transformation. You’ll hear case studies on transformation from industry leaders like Cisco, Telstra, Vodafone, Orange, and Telecom Italia and you’ll have a chance to hear about innovative approaches from McKinsey, Accenture, EY, Gartner and Forrester.

It will be a fantastic opportunity to prepare yourself and your organization for the accelerating pace of change happening now in our digital world. You’ll be able to take back to your organizations strategies and tactical approaches to digital transformation that will ensure your success in the years ahead. It will be an incredible event, and I hope you can join us. The full agenda and registration are located here.