For years in the Communications industry the B2B or enterprise business unit was the poorly treated red-headed stepchild, looked down upon by her retail siblings. While the retail siblings went to lavish product launch parties and threw millions of dollars at CRM technologies, the B2B business stayed home peddling T1s and scraping together a disjointed customer experience using retail’s leftovers.
But suddenly the freckle-faced kid is all grown up, and significantly out-earning her siblings. In many regions B2B is growing faster than retail, thanks to demand for enterprise mobility and enterprise cloud solutions. As a result, many Communications Service Providers (CSPs) are transforming their B2B businesses to include a full ICT (Information Communications and Technology) solution portfolio, and re-imagining the B2B customer experience across marketing, sales, fulfillment, service, and technical support.
To help CSPs develop a solid roadmap for B2B transformation, we’ve just finished our second annual survey (in conjunction with Vanson Bourne) of their existing and potential customers. In the survey, we asked 280 enterprise ICT buyers in the US, UK, Germany, France and Italy to describe their current experience and needs in sourcing everything from network connectivity to cloud services.
We learned a great deal about what enterprise ICT buyers need and want, and on Wednesday, April 15 at 11:00 a.m. EDT we’ll be reviewing the results of this survey on a free webinar. This webinar is worth attending if you sell or support B2B solutions for a CSP, as it will provide you with key insights into the current experiences and needs of your (fast-growing) customer base.
Click on the link below to register, and congratulations on your newfound stardom!
What Enterprises Want from Their CSPs – ICT Preferences and Needs Survey Results