Customer Engagement for Life Sciences

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 Orchestrate empowered journeys for healthcare providers and patients with
Customer Engagement for Life Sciences
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Anticipate

Give healthcare professionals and patients the information they need, when they need it. Pega leverages your existing systems and data to enhance every engagement, throughout the customer lifecycle.

Connect

With Pega, you can link your sales, marketing, medical affairs, patient support, and pharmacovigilance silos, to give customers more unified, targeted, and satisfying interactions.

Simplify

Deliver a simple, consistent patient and physician experience anywhere. Manage complexity across geographies, products, customer segments, and channels to streamline processes and reduce costs.
 

Omni-Channel Experience

With Pega, your patients and healthcare professionals experience seamless interactions across channels and devices without losing the context of the conversation. Manage chat, email, co-browse, phone, social, mobile or in-person interactions in one place, with one unified approach.
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Case Management and Decisioning

Keep your promises to your patients and healthcare professionals with more personalized interactions. Pega connects the people, systems, and processes required for each interaction and intelligently determines the next best action at every juncture, based on the context of the customer’s journey.
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Pre-Built Patient Processes

Pega’s built-in processes for life sciences make it easy for your nurses and health coaches to provide HIPAA-compliant support and adherence services. Pega also includes processes for managing financial assistance for consumers with coupons, vouchers, and other reimbursement programs.
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Pre-Built HCP Processes

Pega helps you support your healthcare professionals by managing medical information, eDetailing, events, grants, samples requests, and other related processes seamlessly across both direct and in-direct channels—all while maintaining full regulatory compliance.
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Leverage Existing Investments

Pega wraps and renews your existing technology investments, data, and records system with no need for data migration. Pega provides a true 360-degree, actionable view of your patients and healthcare professionals across clinical, sales, marketing, and compliance departments.
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Additional Product Features

Manage the end-to-end pharmacovigilance processes.
Quickly build Life Science-specific applications with auditing and 21 CFR part 11 compliance.
Listen to social conversations, analyze customer sentiment, and give an appropriate response.
Pega recommends relevant, timely information based on the current customer interaction.
Manage the full customer interaction lifecycle, office to field, from first phone call to request close.
Two or more parties can securely share the same webpage with a single click, no plugin needed.
Retrieve customer data from different sources, in real time, while preserving data integrity.
Interface with existing systems using standard protocols such as HTTP, SOAP, REST, MQ, Java, and SQL.
Cloud access lets you easily manage, change and deploy your applications from virtually anywhere.
Give your customers and employees a user experience optimized for any device.
Specialize by Geography, Product, Customer, and More.
ECM Taxonomy Terms: 
Life Sciences