How to Win Over Millennials

How to Win Over Millennials

Within the next few years, millennial customers (born between 1980 and 2000) will bring the greatest spending power of any generation to date. They are already more numerous than any other generation and will only grow larger as the populations of older generations dwindle.

 

Millennials are important not just by their sheer numbers and direct economic impact, but because their preferences and behaviors affect the behavior of older generations. What do you need to know?

  • They'll command the largest wallet share of any generation in history
  • Their expectations for service are based on brands like Amazon, Netflix and Uber
  • Their high demands are ever-evolving and you must be agile to keep up

In the How to Win Over Millennials eBook, you’ll learn how to serve millennials, profit from them and keep them coming back.

 

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How American Express has put service at the heart of the organization.

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