Quand: April 10

Où: The Passenger Terminal

A slick mobile app isn’t enough. A cool new chatbot won’t get you there. For true digital transformation – the kind achieved by the world’s most successful brands – your organization can’t just follow the trends. You need to become future empowered.

Join us on April 10 and discover how to:

  • Revolutionize customer engagement with AI. Deliver incredibly seamless, personalized experiences – before your competitors do.
  • Embrace the future of work. People + robots = optimal outcomes for all.
  • Become an agile enterprise. Harness low-code solutions to work faster and smarter.

Don’t miss exclusive networking opportunities, real-life success stories and expert advice on making digital transformation a reality. Register now!

Hear From Our Industry Leaders

Derk-Jan Brand

Vice President of Sales Benelux and Nordics at Pegasystems
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Derk-Jan Brand
Vice President of Sales Benelux and Nordics at Pegasystems
Derk-Jan Brand has been a senior executive in the software industry for the past 20 years. Currently, he is Managing Director for Benelux and Nordics at Pegasystems, providing strategic business applications engineered for evolution to leading companies. Derk-Jan is a results-driven professional working closely with numerous clients to ensure they succeed by leveraging Pega’s advanced software for a wide range of transformation projects. Previously Derk-Jan Brand held senior management positions at Adobe Systems, IBM Software Group and FileNet.
marc bakermans vivat

Drs. Marc Bakermans

Business Change Manager, Individual Life, VIVAT Verzekeringen
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Drs. Marc Bakermans
Business Change Manager, Individual Life, VIVAT Verzekeringen
marc bakermans vivat
Marc has a degree in computational science, black belt lean six sigma and over 20 years’ experience in the life and pension market. In his career he fulfilled different kind of functions from IT and Business perspective, in which he build up practical experience and a broad understanding from different perspectives. The functions in his career include Business consultant, manager operations, IT projectmanager, Business architect and business change manager. The common denominator in all these functions is the continuous improvement of administrative processes. Using his experience and ability to act on operational, tactical and strategic level he is able to close the gap between all stakeholders angles at different levels in the organization. Currently Marc is the chief product owner for the Pega BPM implementation for Individual Life at VIVAT Verzekeringen.
Taif Altememy Philips

Taif Altememy

Product Owner Philips Connected Platforms and Propositions at Royal Philips
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Taif Altememy
Product Owner Philips Connected Platforms and Propositions at Royal Philips
Taif Altememy Philips
Philips Healthcare unlocks insights to develop leading solutions that enable improved care at lower cost. Taif is the product owner for connected digital platforms at Philips Health Care. She is responsible for developing go-to market propositions based on technology that delivers great user experiences for consumers, patients, providers and caregivers – from healthy living and prevention to diagnosis, treatment and home care. Prior the Philips Taif worked for companies such as Flex Posure, Essent, Dutch Ministry of Economic Affairs and Climate Policy, SNS Bank (and more via Atos).
Patrick Bronneberg Philips

Patrick Bronneberg

Software Architect and Group Leader at Philips
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Patrick Bronneberg
Software Architect and Group Leader at Philips
Patrick Bronneberg Philips
Patrick is a technology enthusiast who loves to transform ideas into action. He has over 11 years of experience in the design, implementation and planning of complex software products in the healthcare domain. During his career he has demonstrated successfully building and leading teams. In his current role he works for Philips Connected Digital Propositions and Platforms which is the central organization building the cloud platform for Philips. Here he leads the Pega Center of Excellence. Patrick holds a degree in Biomedical Engineering at the Eindhoven University of Technology.
Jeff Nicholson

Jeff Nicholson

Vice President of CRM Product Marketing at Pegasystems
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Jeff Nicholson
Vice President of CRM Product Marketing at Pegasystems
Jeff Nicholson
Jeff Nicholson (Boston, MA) is the Vice President of CRM Product Marketing for Pegasystems, where he leads the company’s CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with industry analysts and has been a frequent presenter at CRM industry events across the globe on subjects including consumer engagement strategy, predictive analytics, digital marketing and customer journey best practice. His viewpoints and opinions have been featured in publications and outlets including AdAge, Chief Marketer, CMO.com, CustomerThink, Forbes, MediaPost and The Economist.
Don Schuerman

Don Schuerman

CTO and Vice President of Product Marketing at Pegasystems
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Don Schuerman
CTO and Vice President of Product Marketing at Pegasystems
Don Schuerman
Don Schuerman is CTO and Vice President of Product Marketing at Pegasystems, responsible for Pega’s industry-leading platform and CRM applications. He has 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, business process management, cloud and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. Don holds a BS in Physics and Philosophy from Boston College.
John Agterdenbos

John Agterdenbos

Enterprise Architect at VIVAT
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John Agterdenbos
Enterprise Architect at VIVAT
John Agterdenbos
John is currently Enterprise Architect within VIVAT and has been working in the insurance industry for over 20 years. He is responsible for overlooking the company- wide implementation of Pega’s customer engagement and digital process automation solutions. With his broad experience in the industry, he unites both IT and business. Switching easily between the finer details and the bigger picture, he engages at all levels within VIVAT. As Enterprise Architect he plays an important role in the digital transformation of VIVAT, approaching the Pega implementation from a strategic and companywide perspective. Previously, John Agterdenbos held senior positions at AXA, Zwitserleven and a large insurance broker.
Reineke Reitsma

Reineke Reitsma

VP, Research Director at Forrester
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Reineke Reitsma
VP, Research Director at Forrester
Reineke Reitsma
Reineke leads a team at Forrester that advises clients on the role technology plays in consumers' lives and the strategies needed to cater to consumers' rapidly changing preferences and behaviors. The team synthesizes multiple data sources, including social listening, community, survey, and behavioral data to help companies gain an intricate, 360-degree view of consumers. Current areas of focus include the role of the Empowered Customer, what do excellent customer experiences looks like, how customer experience affects the bottom-line, and why companies need to become customer-obsessed.

Location Details

Passenger Terminal

Piet Heinkade 27
Amsterdam, 1019 BR