The Top 5 Ways to Maximize Customer Lifetime Value in Financial Services

Consumers are being inundated with more offers and choices than ever before. How can banks deliver the most relevant offer that will ensure the maximum margin for your business over the long term?

In this e-book, Pegasystems’ Scott Andrick explores five ways banks can leverage advanced marketing technology to grow the relationships with their most profitable customers. By taking advantage of the latest technology, companies can ensure they deliver the most relevant offer, over every channel while rapidly adapting to on-going change; all of which leads to a connected customer conversation.


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