Managing customer churn is one of the greatest challenges in business today. With your competition always just one click away, customers are empowered to demand more from your business. They expect personalized attention and relevant communication across all channels. They want to know you understand them and can consistently meet their needs. They demand superior customer service on every interaction.
Understanding how to mitigate customer churn is one thing but managing the technology to make it happen is quite another. Most legacy customer management software can't handle omni-channel interactions, personalize content in real time or adapt to the ever-changing needs of the marketplace.
Pega is different. Our customer management solutions are built on the fast and scalable Pega 7 platform, enabling them to easily evolve to meet your needs. Our CRM platform provides all the tools you need to personalize customer communication and deliver a memorable digital customer experience.
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Marketing solution buyers report growing pressure from their colleagues utilizing Salesforce.com’s Sales Cloud to also adopt Marketing Cloud to increase lead generation. Marketing professionals should, however, think twice.
Mitigating customer churn with Pega
Our comprehensive suite of customer management software includes strategic applications for sales, marketing, service and operations. Our technology streamlines critical business operations, connects you to your customers across channels in real time, and lets you adapt to meet the rapidly changing requirements. By integrating, automating and improving complex front-end and back-office business operations, Pega technology helps reduce churn by improving the experience in every phase of the customer's journey.
Solutions for lowering customer churn
Each of our core products can help mitigate customer churn by optimizing and improving different aspects of customer journey management.
Pega Marketing helps reduce customer churn by delivering personalized customer engagements. Pega leverages customer analytics and business rules to understand the context of every interaction, the customer's need and your business objectives. For any given interaction, Pega recommends the best offer, action or content in order to improve the customer experience.
Pega Customer Service lets you deliver exceptional omni-channel service. Pega provides your customer service reps with intelligent guidance that anticipates customer needs, and connects disparate people, processes and systems to resolve issues right away.
Pega Sales and Onboarding applications intelligently guide sales professionals with recommended actions and automate the sales process end to end, enabling you to better anticipate customer needs, get work to people and systems that can get things done and deliver a seamless customer experience.