Forrester study demonstrates 438% ROI from Pega Marketing and the Customer Decision Hub
Pegasystems commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Marketing Application.
The March 2016 Total Economic Impact™ (TEI) study shows three-year risk-adjusted results, including:
An overall Return On Investment (ROI) of 438%, with a Payback Period of just 4.7 Months
Incremental Retained Customer Revenue exceeding $297 Million for the 3-year period
More than $64 Million in incremental sales, driving a 797% Return on Marketing Investment (ROMI)