Forrester study demonstrates 438% ROI from Pega Marketing and the Customer Decision Hub

Pegasystems commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Marketing Application.

The March 2016 Total Economic Impact™ (TEI) study shows three-year risk-adjusted results, including:

  • An overall Return On Investment (ROI) of 438%, with a Payback Period of just 4.7 Months
  • Incremental Retained Customer Revenue exceeding $297 Million for the 3-year period
  • More than $64 Million in incremental sales, driving a 797%Return on Marketing Investment (ROMI)

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