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PegaWorld iNspire
June 11-13, 2023
Las Vegas

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Session: Customer Case Study

W&W: Future-proofing Sales and Service with Pega CRM

Date and Location

June 12, 2023, 5:00PM - 5:45PM
Chairman's Ballroom 357


  • Christian Wolf
    Head of Digital Sales & Support
    Wuerttembergische Versicherung AG
  • Florian Bruessel
    CoE Lead
    Wuerttembergische Versicherung AG
  • Peter Richard Maenner
    Senior Client Success Manager

W&W AG needed to upgrade an old CRM system based on Cobol. The organization’s new Pega CRM with Pega application processes is working to transfer W&W AG’s insurance intermediaries to a better and faster way of work, by selling its insurance products to customers and interacting with customer data on the new platform. Join this session to learn about the significant efficiencies achieved in the new Pega CRM.