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Session: Partner-Led

Wipro and Ford Revolutionize the Test Drive Experience for New Vehicle Launches Across Europe

Date and Location

June 10, 2024, 2:15PM - 3:00PM PDT
Chairman's Ballroom 363


  • Chandrashekar Surbhat
    VP, Digital Experience
    Wipro Limited
  • Sanjeev Dubey
    Global Pega Practice Head
    Wipro Limited
  • Jeff Larner
    Product Owner, Digital Marketing Sales & Service

Discover this elevated experience of test drive scheduling for millions of customers, served by 5,000 dealers in 19 countries and 17 languages. Powered by Pega, this innovative omni-channel solution serves multiple selling models like franchise and dealer and is seamlessly integrated with Salesforce front end for country, dealer websites, and Ford's website. Test drive new Ford models and experience for yourself the power of Ford's business vision turned into reality by Wipro in less than six months.

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