Session: Customer Case Study
Wells Fargo: Delivering Customer-centric Engagement at Scale
Date and Location
June 13, 2023, 3:45PM - 4:30PM
Premier Ballroom 315
Fleur TwohigExecutive Vice President, Personalization & Experimentation, Consumer Data & Engagement PlatformsWells Fargo
Miranda CampbellIndustry Principal DirectorPega
Establishing new platforms and/or changing complex existing systems to deliver customer centric engagement is no easy task, but sometimes operational and cultural silos can be barriers to change. So how do you go about overcoming internal obstacles and transforming the way you engage with your customers from the inside out? Join this session to learn how Wells Fargo used technology as a catalyst for change across the organization to deliver truly customer-centric engagement at scale.