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PegaWorld iNspire
June 11-13, 2023
Las Vegas

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Session: Customer Case Study

Wells Fargo: Delivering Customer-centric Engagement at Scale

Date and Location

June 11, 2023, 7:00PM - 7:00PM

Speaker(s)

  • Fleur Twohig
    Executive Vice President, Personalization & Experimentation, Consumer Data & Engagement Platforms
    Wells Fargo
  • Miranda Campbell
    Industry Principal Director
    Pega

Large enterprises often blame legacy systems for their lack of customer centricity, yet often operational and cultural silos are the bigger barriers to change. So how do you go about overcoming these internal obstacles and transform the way you relate to your customers from the inside out? Join this session to learn how Wells Fargo used technology as a catalyst for change across the organization to deliver truly customer-centric engagement at scale.