Executive Vice President, Personalization & Experimentation, Consumer Data & Engagement PlatformsWells Fargo
Industry Principal DirectorPega
Large enterprises often blame legacy systems for their lack of customer centricity, yet often operational and cultural silos are the bigger barriers to change. So how do you go about overcoming these internal obstacles and transform the way you relate to your customers from the inside out? Join this session to learn how Wells Fargo used technology as a catalyst for change across the organization to deliver truly customer-centric engagement at scale.