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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

Integrating Digital Marketing Channels at Navy Federal Credit Union

Date and Location

June 9, 2024, 12:00AM - 12:00AM EDT

Speaker(s)

  • Tara DeZao
    Director, Product Marketing, Martech and Adtech
    Pega
  • Suzanne King
    AVP, Marketing Analytics & AI
    Navy Federal Credit Union

Creating omni-channel customer experiences is challenging yet achievable, as modern consumers demand personalized interactions without compromising their privacy. Traditionally, brands have primarily controlled their owned channels while paid channels remain siloed and externally managed. Join this session to learn how Navy Federal Credit Union navigated its journey in unifying paid and owned channels, how it overcame hurdles, and successfully set the foundation for an omni-channel vision.



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