Session: Customer Case Study

Ford: Supporting the Intelligent Customer and Dealer Journey Through Next-Best-Action

Date and Location

June 3, 2019, 3:30PM - 4:15PM
Chairman's Ballroom 359


  • Michael Spadafore
    Decisioning Services Lead
    Ford Motor Company

To support their commitment to be the world’s most trusted mobility company, Ford Motor Company has structured their business and IT teams into logical squads to bring together the power of Pega supporting both consumer and dealer journeys on behalf of their consumers through next best actions using enhanced AI techniques. Learn how Ford uses the Customer Decision Hub to support their global omni-channel customer and dealer journeys and hear details about Ford’s experience with organizing teams for success using analytics to drive faster time to market and improved customer experience.