Session: Developer Day

Developer Day Track: Optimizing decision strategies

Date and Location



  • Miki Muzsi
    Lead Curriculum Developer
  • Marco Looy
    Director, Customer Engagement & Analytics Enablement
  • Ionut Rusu
    Sr. Director
  • Andy Lewis
    Principal Solutions Consultant
  • Akash Jahagir
    Solutions Consultant

The Optimizing decision strategies track offers a full day deep dive combination of lecture and hands on authoring NBA decisions and implementing them in Pega according to best practices. The full day details are as follows:

8:30 – 10am Authoring Next-Best-Action decisions
Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time by automatically creating strategies that adhere to Next-Best-Action best practices. Learn how to implement proposition relevancy, eligibility and prioritization rules.

10:15 – 11:45am Implementing Adaptive Decisioning in the Web channel
Learn how to optimize your offers on the web by predicting customer behavior using adaptive analytics.
Test your strategies using Monte Carlo data sets, and simulated real-time responses using decision and response capture data flows. Learn how to run business as usual, and how to implement A/B testing when new offers are created.


1 -2pm AMA
In the Ask Me Anything (AMA) session, you will have the opportunity to ask subject matter experts any questions you have related to optimizing decision strategies in Pega.

2-3pm Challenge
Learn how to execute batch performance tests on existing strategy, find bottlenecks and improve the overall strategy performance.

Product areas