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Session: Customer Case Study

Creating Connection: Using Data & AI To Build a Brighter Future for customers and communities.

Date and Location

June 13, 2023, 2:00PM - 2:45PM PDT
Premier Ballroom 317


  • Rachel Hansell
    Crew Lead, Customer Engagement Engine
    Commonwealth Bank of Australia
  • Karsten Hojberg
    Account Executive

CBA is deploying AI models at scale in its customer engagement engine (CEE) to amp up one-to-one targeting and personalization – resulting in improved customer and business outcomes. The bank even held its CEE Superverse, a competition across the department to drive engagement, adoption, and great customer outcomes. Join this session to learn how you can overcome the challenges of a democratized model for build and deployment into CEE.

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