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PegaWorld iNspire
June 11-13, 2023
Las Vegas

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Session: Customer Case Study

Bupa is Transforming Healthcare as We Know It

Date and Location

June 11, 2023, 7:00PM - 7:00PM

Speaker(s)

  • Lisa Dickson
    Head of Marketing Automation
    Bupa

COVID has changed the way we think about healthcare. Digital-first options remain at the center of member preferences – across demographics. It has also made people more conscious of their healthcare and insurance options driving higher product engagement. Further, private healthcare must remain accessible to a broad spectrum as recession fears loom – all driving an awareness of cost management across industries. Discover how Bupa is tackling these challenges through lean customer service management, not just healthcare options.