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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

Bank of Ireland's Gen AI Leap: Turbocharging Early Success with Pega Customer Decision Hub

Date and Location

June 9, 2024, 12:00AM - 12:00AM EDT

Speaker(s)

  • Joe Madigan
    Director, Customer Analytics & Marketing Transformation
    Bank of Ireland

Learn how Bank of Ireland's move into gen AI with Pega supercharged its existing customer engagement engine, powered by Pega Customer Decision Hub™, and propelled the bank ahead for both customer satisfaction and business success. You’ll gain exclusive insights into how Bank of Ireland harnessed the transformative potential of gen AI through early adoption and innovation – turbocharging its data-driven decisioning capability to deliver personalized messages, which adapt in the moment and build trust through consistency.



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