Session: Customer Case Study

Achmea: How to win your customers' hearts using AI with personalized journeys across all your channels

Date and Location

June 3, 2019, 1:30PM - 2:15PM
Chairman's Ballroom 357


  • Jeroen Dijkstra
    Manager Omnichannel Personalization
  • Rita van Tilbeurgh
    Senior Database Marketeer

At Achmea, our goal is to deliver the most personal and relevant customer experience in the world at every touchpoint, across all our brands. We put customers first in our personalization platform driven by Pega AI. We will explain how we broke down product and channel silos and transformed our customer strategy, processes and people. Our agile Personalization team fully owns and deploys all business changes, from retargeting Facebook adverts into NBA driven outbound, contextual inbound messaging and personalized SAP insurance renewals.