Product Marketing ManagerPega
Sr. Director, SMB MarketingEtisalat
When market conditions are volatile, brands often reduce the velocity of sales offers so they aren’t seen as tone deaf or unfeeling. But the truth is that volatility starts a wave of change that can ripple through the economy and change the nature of customer-brand relationships. A well-timed offer can become a lifeline for a customer in a tough situation.
In this session, Dr. Esra Taylor discusses how Etisalat uses propensity modeling, next-best-action arbitration, and real-time bundle negotiation to help agents sell more empathetically and customers find stability in their “new normal.”