Digital Transformation in the Midst of a Highly Competitive Market

Due to competition from industry giants and renowned regional powers, Blue Shield of California (BSC) has embarked on a digital transformation journey. Hear how BSC is lowering its cost per customer, all while growing in the highly competitive California market. And learn how the brand's digital transformation strategy is applied to customer service to deliver personalization with every engagement, and create an integrated service model that thrills customers and staff alike.