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Session: iNsights & Solutions

Re-decisioning: The Rosetta Stone of Customer Relevance

Date and Location



  • Rene van der Laan
    Director of GTM Strategy
  • Tim Odeh
    Business Excellence Director

Relevance is a must-have for any customer engagement program, but it’s also the most misunderstood and underappreciated concept in marketing. With advances in AI, interactions now generate oceans of data that can be used to jumpstart relevance – but only if an organization can “re-decision” an individual 5, 10, or even 50 times during a single interaction and truly commit to what’s happening “right now.” In this session, we’ll show how re-decisioning has become a cornerstone analytics capability for enterprises – and has enabled the evolution from marketing to long-term relationship building.


AI and Decisioning Customer Engagement Personalized Customer Experiences

Product areas

Customer Decision Hub



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