Pega Research Study: How Real-Time Decisioning Works in the Real-World

Making ‘in the moment’ decisions is critical for any type of 1:1 customer engagement; but how is that done, in the real-world? What use-cases do companies focus on? What software do they need? What kind of data powers the whole thing? And who the writes the check for that kind of investment? In this session, the team from Pega will break down what practitioners really think about real-time technology: how they define it, refine it, socialize it, and optimize it – and why it’s become a critical part of every technology roadmap on the planet.