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Session: iNsights & Solutions

Evolution or Extinction? How to Survive and Thrive in the Next Generation of Marketing

Date and Location



  • Andrew LeClair
    Sr. Product Marketing Manager, 1:1 Customer Engagement
  • Shoel Perelman
    VP Product Management, 1:1 Customer Engagement

Change isn’t coming – it’s already here. And marketers are feeling the pressure. Revenue goals are sky-high, customers are pushing back on the hard-sell, and any leader who can’t deliver value gets phased out. There are only two choices: evolution or extinction.

In this session, Pega will compare traditional marketing approaches with our next-generation counterparts, and ask – is your organization ready to evolve and adapt? Or will you be left behind?


AI and Decisioning Customer Engagement Personalized Customer Experiences

Product areas

Customer Decision Hub Marketing



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