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Session: iNsights & Solutions

Always on Marketing at Vodafone Spain

Date and Location



  • Ivan Lastra
    Marketing, Commercial and Analytics Manager
    Vodafone Spain
  • Noelia Caro Gonzalez
    Account Executive

Vodafone is one of the largest telecommunications providers in the world, serving more than 400 million customers across 21 different countries. With a goal of ‘connecting for a better future’, the company’s scale, expertise, and innovation put them in a unique position to drive positive change. In this session, the team at Vodafone Spain will showcase their always-on approach to marketing, omnichannel and hyper-personalization, where their use of streaming data, contextual triggers and real-time propensity scoring have helped them increase redemption by 3.5 and value generated by 3. They’re no longer simply ‘pushing offers’ – instead, they’re helping customers to solve real-world problems – and building longer-term, more sustainable relationships.


AI and Decisioning Customer Engagement Personalized Customer Experiences

Product areas

Customer Decision Hub Marketing


Communications Service Providers

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