Pega Events

Customer Engagement Summit Detroit

Goodbye silos. Hello seamless, intelligent automotive and mobility experiences.

  • September 19, 2019
  • 11:30 AM EDT
  • Dearborn, MI

Most automakers and their captive finance partners are no longer just in the vehicle business. They’re also mobility businesses, fleet owners, and service providers. To succeed, they need the ability to seamlessly pivot between old and new operations, and old and new consumer experiences – on demand.

That kind of digital transformation and two-speed operation is challenging. Sure. But it’s not impossible.

Join us on Thursday, Sept. 19 at The Dearborn Inn to: 

  • Explore the best practices and capabilities OEMs, captives, their partners, and other successful enterprises are using to transform and operate their multiple businesses (automotive and mobility).
  • Meet digital leaders who will show you how to cut through the hype and deliver real business outcomes for your organization.
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more.



John W. Mendel

Former EVP, Automobile Division, American Honda Motor Company

John W. Mendel retired on April 1, 2017 as the Executive Vice President, Automobile Division, of American Honda Motor Company. He joined American Honda in November 2004 as Senior Vice President, Auto Operations, where he oversaw all marketing, public relations, logistics, and product development activities. He was promoted to Executive Vice President, Automobile Division, where he added all network and retail operations to his previous responsibilities and served in that position until April 2017.

Prior to Honda, John worked for Ford Motor Company from June 1976 until November 2004, serving in both field and general office positions in the U.S. and Europe. He most recently served as Chief Operating Officer of Mazda North America. Mr. Mendel has a B.A. in business and economics from Austin College and an M.B.A. from Duke University.

During his Honda tenure, Mendel served on the American Honda and Honda Finance Boards of Directors as well as the Honda North American Regional Operating Board.

Since retiring, John and his family have started Devils Creek Distillery in Mammoth Lakes, CA (his home). He also currently serves as a director on the boards of True Car in Santa Monica, LKQ in Chicago, and Dealer Tire in Cleveland.

John has substantial corporate development, business strategy, and retail network experience gained as an executive in the automotive industry over the past 44 years. He is an avid outdoorsman enjoying skiing, hiking, fly-fishing, camping and now, making great barrel-aged spirits.

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Mike Roberts

President, MR Insights, LLC

Mike Roberts is the President of MR Insights, where he helps to drive change within manufacturers and suppliers who are frustrated with their current warranty operations and processes.   

Mike worked for Ford Motor Company for over 33 years until he elected to retire in 2015. During his career with Ford, he worked with Ford and Lincoln dealerships in 4 different regions of the U.S. and has been involved in many different facets of warranty, including analytics, dealer measurement and reporting, dealership warranty management, counseling, and auditing. For 8 years, he was Ford’s Global Warranty Strategy Manager and the business lead supporting Ford’s initiative to modernize, globalize, and standardize their warranty transactional systems and processes.   

Mike is a member of the Automotive Industry Actions Group (AIAG), instructor for AIAG CQI-14 Warranty Management and Basic Warranty, and does frequent warranty benchmarking within the industry. 

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Robert Skinner

VP, Digital Strategy and Marketing Technologies, FordDirect

Robert Skinner is Vice President, Digital Strategy and Marketing Technologies at FordDirect. In this role, Bob is responsible for media tech strategy, cross tier strategy and data capture and enablement, and overall digital technical strategy for omni-channel marketing and personalization. 

Previously, Bob served as a consultant at FordDirect, leading a Tier 1 personalization team which focused on building foundational marketing technology to support the future of one to one personalized experiences with Ford consumers. Bob worked with Adobe on the implementation of the Adobe Marketing Cloud tools along with Pega decisioning and analytics tools to build a foundation for people-based marketing. 

Bob is a board member of the Direct Marketing Association of Detroit as well as a Techstar Mobility mentor. Prior to joining FordDirect he led various entrepreneurial and technology ventures where he lived and worked across 4 continents. He is proud Michigan State University Spartan graduate.

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Joe Werth

Vice President, Integrated Warranty, Navistar Inc.

Joe Werth currently serves as Vice President, Integrated Warranty, at Navistar Inc. Over his 19-year career with Navistar, he has lived and worked in China and Brazil. He has served in a progression of roles in the areas of Business Operations, Finance, Strategy, Business Development, and Project Management. Past roles include: VP & General Manager, JAC-Navistar Joint Venture; VP, New Product Development, where he was responsible for the launch of Navistar’s newest class 8 vehicle platform; VP, Finance and CFO, Navistar Engine Group; and as CFO, Navistar South America.

In addition to Navistar, Joe has worked for The Walt Disney Company, BFI Waste Services, and Continental Grain Company.

He holds a BS from The University of Houston and a MBA from The University of Texas-Dallas.

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Alan Trefler

Founder and CEO, Pega

In a three-decade career, Alan Trefler has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.

Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that business people can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.

Alan founded Pegasystems in 1983 and has built the company into an $841 million provider of strategic applications with nearly 4,500 employees in 30 global offices.

Alan's industry recognition includes The American Business Award's "Software CEO of the Year," the Massachusetts Technology Leadership Council's "Public Company CEO of the Year," and the Babson College “Academy of Distinguished Entrepreneurs”. He frequently presents to international business and technology audiences at industry conferences and has consulted extensively in the use of advanced technology, the future of software, and customer engagement. In 2017, Alan was appointed to the World Economic Forum’s IT Steering Committee.

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Jennifer Gill

Senior Director, Technology Product Marketing, Pega

Jennifer Gill is the Senior Director, Technology Product Marketing at Pega, where she is responsible for all product messaging, sales enablement, and education around the Pega Platform™, which is the foundation of all Pega products. Jennifer has 20 years of product marketing experience and has held various leadership positions at EMC, HyperGrid, Platform9, and Zerto. She has experience in product messaging, analyst relations, technology alliances, customer success programs, and competitive intelligence, and is frequently tasked with building these groups and programs from the ground up. She holds a BS in biomedical engineering from Boston University and a MBA from the Goizueta School of Business at Emory University.

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Carolyn Rostetter

Senior Director, Industry Principal, Manufacturing & High Tech, Pega

Carolyn Rostetter is a business optimization leader with over 20 years of experience in some of the world’s leading organizations. She provides vision and expertise in areas such as strategic planning, productivity, quality, change management, and organizational transformation. She has led global Lean Six Sigma deployments in such diverse industries as financial services, media and entertainment, and manufacturing. Carolyn has successfully led enterprise scale programs such as client services, revenue management and treasury services, application portfolio optimization, master data management, digital process automation, compliance and regulatory services, shared services consolidation, and supplier/vendor management. Carolyn has an MBA in Finance, and she is a GE-certified Lean Six Sigma Master Black Belt and a Pega-certified System Architect.

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Steven P. Silver

VP, Global Industry Market Leader, Manufacturing, Automotive, & High-Tech, Pegasystems

Steve Silver brings more than 20 years of multi-industry success as a digital transformation leader, management consultant, industry business development executive, CxO advisor, and evangelist helping global enterprises challenge their orthodoxies in how they market, sell, service, connect, and engage with their customers, partners, employees, and products – especially in the automotive and mobility, automotive finance, manufacturing, high-tech, and financial services sectors. 
Steve drives Pega’s global go-to-market strategy to help clients in these sectors shift from their traditional focus on operational excellence and asset optimization to unlocking value from intelligence-rich engagement strategies and business- and consumer-facing business models with their always-connected customers, users, dealers, products, and experiences at industrial scale.
Previously, Steve was Vice President, Automotive Innovation at Salesforce, where he was their first industry leader of strategic business development and executive engagement with global automotive OEMs and their captive finance organizations. Before Salesforce, Steve was a digital transformation management consulting practice leader at Infosys, focused on manufacturing, high-tech, and automotive clients; held a marketing transformation leadership role at TCW Group; and played a customer experience innovation role working with Cisco’s clients in manufacturing, automotive, and retail sectors. Steve’s automotive career began with dual roles as Nissan’s first North American and global leader for digital marketing and CRM.

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Christopher L. White

Senior Manager, North American Solutions Consulting, Pega

Chris White brings 25 years of multi-industry success as a digital transformation leader and technology change-agent. Chris drives Pega’s North American Presales technical engagement, helping clients in the Manufacturing and Insurance sectors solve business problems and create competitive advantages using Pega’s technology.

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11:30 AM

Registration, Demos, and Networking Lunch in the Tech Pavilion

1:00 PM

Welcome and Introduction

Steven P. Silver, VP, Global Industry Market Leader, Manufacturing, Automotive & High-Tech, Pega

1:10 PM

The Heart of Digital Transformation

Alan Trefler, Founder and CEO, Pega

1:40 PM

Lessons from a Distiller: Leading Digitalization from Automotive to Mobility

John W. Mendel, Former EVP, Automobile Division, American Honda Motor Company

2:10 PM

Becoming Your Organization’s Own Digital Hero: Lessons from FordDirect

Robert Skinner, VP, Digital Strategy and Marketing Technologies, FordDirect

2:30 PM

Networking Break and Partner Spotlight Talks

3:30 PM

Up, Up, and Away: Unleashing the Superpowers of Pega Infinity™

Jennifer Gill, Senior Director, Technology Product Marketing, Pega
Christopher L. White, Senior Manager, North American Solutions Consulting, Pega

3:50 PM

Partner Presentation

4:20 PM

Transforming Aftersales: How to Ensure Aftermarket is not an Afterthought

Carolyn Rostetter, Senior Director, Industry Principal, Manufacturing & High Tech, Pega
Mike Roberts, President, MR Insights, LLC
Joe Werth, Vice President, Integrated Warranty, Navistar Inc.

5:00 PM

Closing Remarks

Steven P. Silver, VP, Global Industry Market Leader, Manufacturing, Automotive & High-Tech, Pega

5:15 PM

Networking Reception and Demos in the Tech Pavilion

Location Details

The Dearborn Inn, A Marriott Hotel

20301 Oakwood Boulevard

Dearborn, MI 48124

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