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Eventos de Pega

Future of Marketing: Challenging the Status Quo

Join us online as we explore the evolution of marketing and how to become future ready

  • July 28, 2022
  • 10:00 – 10:45 AM EDT | 4:00 – 4:45 PM CEST
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In recent years, the speed at which marketing is evolving has increased exponentially.

New and emerging tech, omni-channel customer engagements, and the end of third-party cookies are just the tip of the iceberg that marketers are going to have to tackle. We need to adapt today to prepare for what tomorrow may bring.

Join us for a virtual event packed with insightful speakers. Hear from experts like Piyush Vakil, Consulting Director and David Steuer, Managing Director from Accenture; Curig Johnston, Base Value Management and Personalization Leader at BT; and Liz Miller, Vice President and Principal Analyst at Constellation Research.

Don’t miss this chance to learn how to future-proof your marketing function and get ahead of the curve with the right strategies, technologies, and skillsets.

Speakers

Tara DeZao Headshots

Tara DeZao

Director of Product Marketing, Pegasystems

Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies like Oracle and EMC. As a subject matter expert in the field of advertising and marketing, she’s an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst. Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee.

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Piyush Vakil Headshot

Piyush Vakil

Consulting Director, Accenture

Mr. Vakil is a Consulting Director in Accenture. He leads client sales and delivery at clients for hyper-personalized customer journeys enabled by AI. He has experience across the globe in building business and technology solutions in marketing, sales, customer service, with customer centricity as the key focus area. He has lived and worked in US, Canada, Middle-East, India and South-east Asia. His responsibilities include business development, strategy and consulting advisory, and delivery execution. He has successfully delivered over $1B in incremental revenues for our clients globally, and has established himself as an innovation thought leader for hyper-personalized customer journeys enabled by AI.

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David Steuer Headshot

David Steuer

Managing Director, Accenture

Mr. Steuer is a Managing Director in Accenture. He leads Accenture Technology Practices across omnichannel personalization, low code, and process automation. He has more than 25 years of experience building technology and business solutions in marketing, sales, customer service, and customer experience in large Fortune 500 and government organizations. He has helped establish Accenture’s market leading position in omnichannel personalization and marketing technology and is considered one of their global thought leaders. He has lived and worked in US, Canada, Europe, and Japan. His responsibilities include business development, practice development, technology advisory, and delivery execution impacting hundreds of Accenture's clients across the globe.

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Johnston Curig Headshot

Curig Johnston

Base Value Management and Personalization Leader, BT

Curig leads base value management and personalization for BT/EE consumer business. He is focused on delivering personalized experiences, interactions, and journeys for BT customers at scale. With more than 20 years of experience transforming customer experience and commercial performance for leading companies, he is a global leader in data-driven personalization and value optimization of customer base and operations.

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Liz Miller Headshot

Liz Miller

Vice President and Principal Analyst, Constellation Research

Liz Miller is Vice President and Principal Analyst at Constellation Research focused on the cross-functional team sport known as customer experience, the evolution of customer engagement, the business demands on today’s Chief Marketing Officer, and the rising requirement for a new security posture that accounts for the threat to brand trust. A 28-year marketing veteran, Miller offers guidance on the leadership, business transformation and technology requirements for delivering on modern CX strategies and focuses in on how marketing organizations can effectively transform business models to stay competitive in the shifting digital landscape. She examines the key trends modern CMOs face, ranging from the realities of engagement in the trust economy to how marketing has become enterprise security’s greatest threat and critical champion.

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