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Vodafone Spain: Embracing Always-On Customer Engagement

Transforming to deliver a best-in-class customer experience

  • June 17, 2020
  • 14:00 – 14:30 BST | 15:00 – 15:30 CET

Now more than ever, Vodafone’s customers follow a non-linear, cross-channel, and increasingly digital-first journey when making purchase decisions.

During this webinar, you’ll hear from Vodafone Spain about their transformation to an “always-on” engagement model, which enables them to deliver hyper-personalised interactions in every channel – and in real-time.

Learn firsthand about their strategy, their three-stage adoption model, the results they’ve seen so far, and the lessons learned along the way.



Iván Lastra

Senior Customer Base Marketing Manager, Vodafone Spain


Kevin Billings

Director & Industry Principal, Pegasystems

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