PegaWorld 2017: CBA Puts Customers at the Heart of their Business (Video)
CBA’s vision is to be the finest financial services institution by excelling in customer service. CBA is determined to be different by putting customers at the heart of the business and making them the focus of everything they do, increasing the depth and breadth of the relationship of every interaction between CBA and their customer to drive better decisions. CBA chose Pega Marketing to help them understand their customer and their recent behaviors and goals, and to generate relevant, timely and trigger-based propositions that enhance the customer experience across all channels.
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