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Pega Scenario Planner Data Sheet

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Businesses invest tremendous amounts of time and effort trying to improve the quality of their customer interactions. They’re constantly refining the mix of offers, actions, treatments, and logic used by their programs. But understanding the impact of those changes across the business is difficult. Most companies have a very narrow view and can only guess at the enterprise-wide performance implications.

Pega Scenario Planner gives enterprises the deep insight they need to understand all the potential impacts of a business decision, across the organization. It empowers business users to set up and simulate what-if scenarios while they’re building next-best-action strategies. This allows them to forecast results more accurately, optimize their strategies to hit specific goals, and explore potential tradeoffs in each option – all before releasing any changes into production.


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Desafío: Marketing al personalizado Desafío: Valor del tiempo de vida del cliente Tema: Compromiso al cliente Tema: Experiencias del cliente personalizadas Tema: IA y toma de decisiones Área de producto: Marketing
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